COOKIE POLICY

 Last Updated: 01/02/2026

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit our website. They are widely used to make websites work more efficiently, provide a better user experience, and offer information to the owners of the site.

Similar technologies, such as web beacons, pixels, and local storage, are also covered by this policy.

2. Why Do We Use Cookies?

MetaTune uses cookies for the following purposes:

  • Strictly Necessary: Essential for the website to function. They enable core functionalities like page navigation, access to secure areas and basic security. These cookies do not store personally identifiable information and are set automatically. Your consent is not required for these cookies.

  • Preferences (Functional): Allow the website to remember choices you make (such as your preferred language, region, or login username for convenience) to provide enhanced, more personal features.

  • Statistics (Analytical): Help us understand how visitors interact with our website by collecting and reporting information anonymously. This data allows us to improve the structure and content. We use anonymized IP addresses where possible.

  • Marketing/Tracking: Used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user (e.g., for university promotional campaigns). These are typically third-party cookies.

3. Types of Cookies We Use

Cookie Category Purpose & Examples Managed by Consent Required?
Strictly Necessary Essential for operation. Session cookies for login, load balancing, security. First-Party No (Legitimate Interest)
Preferences Remember language choice, font size, or basic form data (e.g., inquiry form auto-fill). First-Party Yes
Statistics Google Analytics (GA4): Anonymized data on visits, traffic sources, user behavior.
Matomo (if used): Self-hosted analytics.		 Primarily Third-Party (Google) Yes
Marketing Meta Pixel (Facebook/Instagram): For measuring ad performance.
LinkedIn Insight Tag: For tracking conversions.
YouTube Embeds: For playing videos.		 Third-Party Yes

4. Specific Information on Third-Party Cookies (Analytics & Marketing)

We use services that may set cookies on our behalf to provide their services.

  • Google Analytics (GA4): We use Google Analytics to analyze traffic. We have configured GA4 to anonymize IP addresses (anonymizeIp=true) and do not share data with Google for its own purposes. Data is retained for [e.g., 14 months]. You can read Google’s privacy policy here.

  • Social Media & Advertising: Cookies from Meta, LinkedIn, etc., are used only if you give explicit consent. They are used to track the effectiveness of our promotional campaigns and to deliver relevant information about our programs to potential students on those platforms.

5. How to Manage Your Cookie Preferences (Your Choice)

On Your First Visit: A clear and unambiguous cookie consent banner will appear, allowing you to:

  • Accept All cookies (Strictly Necessary, Preferences, Statistics, Marketing).

  • Reject All non-essential cookies (only Strictly Necessary cookies will be set).

  • Customize Settings and choose your preferences by category.

  • Access this Cookie Policy for more information.

After Your First Visit: You can change your consent choices at any time by:

1. Clicking on the “Cookie Settings” or “Manage Consent” button, which should be accessible in the footer of every page (e.g., a small icon resembling a cookie or a shield).

2.Managing cookies directly through your web browser settings. Please note that disabling all cookies may affect the full functionality of our website.

6. How to Manage Cookies via Your Browser

You can block or delete cookies by changing the settings in your browser. Below are links to guides for the most common browsers:

7. Legal Basis and Your Rights

For cookies that are not Strictly Necessary, the legal basis for processing is your explicit, prior, and revocable consent, in accordance with Article 22 of Law 34/2002 on Information Society Services (LSSI) and the GDPR/LOPDGDD.

Under data protection laws, you have the right to:

  • Access your personal data.

  • Request rectification or erasure.

  • Object to processing.

  • Data portability.

  • Withdraw your consent for cookies at any time using the methods described in Section 5.

8. Updates to This Cookie Policy

We may update this Cookie Policy to reflect changes in technology, legislation, or our services. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically.

9. Contact Information

If you have any questions about this Cookie Policy or the use of cookies on our website, please contact our Data Protection Officer:

Data Protection Officer (DPO)
MetaTune
Camino de Vera, s/n. Edificio 8F.
Valencia 46022 – SPAIN Email: metaune@ntc.upv.es